NetApp: Data Defense Game

Copywriter • Creative Director When I began working with NetApp—one of the world’s top data storage companies—they were eager to break out of their stodgy image and were enthusiastic partners in the creation of the Data Defense video game. Collaborating closely with NetApp’s product teams, we turned their various storage solutions into an arsenal of fun weapons; and the various storage headaches—hackers, poor management, hardware failures—into a colorful cast of “creeps”. None of the game was off-the-shelf—the art and design, game mechanics and coding were all 100% custom. This is one of my all-time favorite campaigns.