Logitech: Revue Rollout

Role: Copywriter, Creative Director One of my most interesting projects at Logitech was the rollout of Revue—a device that combined Logitech’s Harmony UX with Google TV to search and stream all web, cable and satellite programming on any HDTV. Expectations were high, and we developed a full digital campaign to fit the bill including teasers, hand raisers and a contest to host elaborate launch parties. Unfortunately, the PR Group accidentally released the Revue name and details well ahead of the launch, which quickly spread through the tech press. Cool heads prevailed, and we countered with wit and agility.