EY West: Day In The Life

Copywriter•Director Production Company: Big Picture EY West wanted an internal video that celebrated the breadth of their clientele, and proposed a "day in the life" concept that featured a character using their clients' products. To create tension and interest, I proposed we do the whole thing in POV—an idea that took off when I showed them Adam Berg’s brilliant Lexus ad, “The Life Rx”. Concept approval to delivery was incredibly tight, but DP Justin Chin assembled a most amazing helmet rig that delivered the exact look we were going for. Sometimes you just have to build a cool bit of kit to make an idea happen.

DP Justin Chin and AC Jonathan Salazar put all the parts together for the first time during prep.
DP Justin Chin and AC Jonathan Salazar put all the parts together for the first time during prep.
Justin runs through the first shot of the shoot (and the video)—waking up to the iPhone alarm.
Justin runs through the first shot of the shoot (and the video)—waking up to the iPhone alarm.
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