Adobe: Acrobat for Business

Role: Copywriter, Creative Director I spent years refining and evolving Acrobat's messaging as Adobe continued to refine and evolve Acrobat into a powerful business platform. Acrobat 9 was a high watermark for scope and creativity—a visually rich and complex campaign tailored to multiple verticals including small business, enterprise, government and healthcare. Before leaving Grey, I created this fun and kinetic creative review for our clients.